Internal UX Process
As part of my role as the Lead UX Designer at Spyder Trap/Bright Health - I have been advocating and collaborating with my design team on User Experience Discipline. My advocacy included multiple company and internal team workshops, presentations and demos. Part of the development and building the practice of User Experience within an organization includes clear internal vocabulary, documented process, and clear definition of deliverables.
What is UX?
LISTEN AND OBSERVE
In the discovery phase, we are here to observe and collect insight on people’s behaviors, attitudes, and emotions about using a particular product, system or service. It can be digital. It can be non-digital. It’s about the interaction.
SYNTHESIZE AND TRANSLATE
Through our observations, we approach business requirements and services. We know what the client wants, and we work to ensure that it’s what people want, too. We establish a hierarchy of functionality, content, strategy, and creative concept.
CREATE AND CONCEPT
By referencing, refining and designing different deliverables, we help build the foundation of a creative solution—leveraging what we have learned about the experience by viewing it through the lens of an individual.
This is the final deliverable of our internal agency process. I lead the effort to have this built along side my Creative Director Ben Wood, Lead Content Strategist Lindsey Graff, and Director of Development Joe Barhorst.
You’re ideas are great, but Let's Challenge your Perceptions.
Ask yourself the following questions:
How do we engage people’s imaginations by understanding what motivates others and excites them?
Why are we creating a new narrative?
How do we bring clarity to complex situations, making them seem effortless?
How does this lead to simple, better, satisfying, “ideal” experiences?
What purpose would the product have and how does it fulfill user and business needs?
As we start our search for a solution, we begin by uncovering people’s needs, motivations and behaviors.
We look at all of these VARIABLES through a variety of qualitative and quantitative frameworks.
With every experience, we make assumptions about how people will act and interact. And at every step in the process, we look to find those times when our assumptions are challenged. We want to realize someone’s expectations and ensure that what we create is useful and needed—but we also want to discover the unexpected and gather new ideas.
Qualitative User Research / Attitudinal Data
Qualitative User Research is primarily exploratory research that examines user attitudes, reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Below are some common methods. These include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfill a given quota.
Quantitative User Research / Behavioral Data
Quantitative User Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys.
UX Makes Us
Rather than discovering solutions while in the UI phase of a project, we should invest in upfront planning and strategy.
That way, we begin to challenge and find new opportunities that keep our clients relative, strategic, and engaging within a competitive environment. This will lead to efficient UI phases and ultimately, profitable products. We want to realize the client’s expectations for their digital touchpoints, but also realize the opportunities within a digital experience that are intuitive for the user. By acting as advocates for both our clients and their users, we add value and success to the product.