Real Appeal website

Real Appeal is a lifestyle program for employers to offer to their organizations. It's a fun and healthy way to get back to an active lifestyle.

The membership includes schedules classes and resources to help develop health habits. I managed to lead the user experience for three experiences - Member, Employer, and Super Admin (Real Appeal Internal). Each required several rounds of user research, user flows, information architecture, and wireframes. Gathering requirements was happening iteratively through our process. I collaborated within design and development through the build of this product.

Member Experience

The process of signing up for Real Appeal was redesigned and restructured within strict limitations. Business required several steps to be done within the sign up process of the Member. We established various user scenarios for new members and a high level user flow to help facilitate dialogue with the client.




Employer Experience

Real Appeal offered a comprehensive email campaign, internal marketing material, and onsite events for new companies that were signing up for the program and offering it to their employees. As part of the sign up experience, new employers needed to select a Launch Date, and an internal campaign method.


High Fidelity Wires