Spyder Trap Website

Lead the user experience for our internal redesign of spydertrap.com. The process began with a intensive user research phase and led to wireframes. This project lead to many conversations around process during a time when the company was expanding and additional practices were added. 


The results of the Stakeholder interviews were helpful as it highlighted the various perspectives and goals that our leadership had. A large part of my effort in leading this discovery was to facilitate dialogue on internal misalignment. We managed to set up actionable next steps, while also resolve areas of discourse.


After an intensive research process including qualitative and quantitative data, our internal team landed on the following personas that I had developed. A great deal of our focus and purpose for this website was to generate new leads. Secondly, our purpose was to attract potential talent. 


In collaboration with the Content Strategy and SEO teams, this is the site map that we landed on with highlighted recommendations. We wanted to lift additional content to correctly highlight our process, our culture, and our leadership in the industry.


Part of our effort was to restructure the Case Studies and Approach pages to accurately reflect our multidisciplinary collaboration. 



Approach Page